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Welcome to the newly formed
Email Measurement Accuracy Coalition.
The mission of the EMAC is
to establish a consistent methodology and framework for
the accurate calculation of e-mail delivery, in order to
inform the computation of critical e-mail marketing
metrics such as open, click-through-rate and conversion.
There
has been broad industry support for the formation of the
EMAC and its mission. I would like to thank
all of our charter supporters. Without their initial and
continued support the EMAC would not be possible.
Register
to become a member and receive updates on the coalition's
progress. We welcome input from all on
achieving the EMAC mission.
David
Daniels, Executive
Director EMAC |
